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ARTICLE | Don't Be Fooled By These Brand Protection Scams

The Brand Protection Professional

By: Michael J. Serra

09/21/17

Scams seem to overrun the internet. Most scams, like selling counterfeit goods or phishing (fake emails used to obtain private information), try to confuse your customers.

This makes sense. Why would an internet outlaw pick a fight with you, the seasoned brand protection professional? Yet even the most sophisticated sometimes get fooled by internet scams. Read more here...

This article was first published in the Fifth Edition, Volume 2, Number 3 of The Brand Protection Professional (BPP) on 20 September 2017.